UX / fintech / mobile

itaú

Itaú is a leading Brazilian bank that offers a mobile app for its customers to manage their accounts and perform transactions on the go. My task was to create a seamless and intuitive registration flow for the Itaú mobile app.

Why itaú needed changes?

Problem

Users find it difficult to open a bank account in the app.

Agitate

Without a clear way to see their registration progress users give up and choose competitors’ services.

Solution

I created a streamlined registration flow that reduced user drop-off rates and resulted in an increase in successful registrations.

UX research

I analysed user behaviour, competitor onboarding flows, and pain points in the Brazilian banking industry to identify issues causing user drop-offs and understand best practices for seamless registration.

I conducted market analysis, user interviews, and usability testing on the existing registration flow.

Based on the research results I decided to:

  • streamlined the registration process to reduce unnecessary steps;

  • enhance clarity based on user pain points.

Heuristic Evaluation

I evaluated the existing registration flow against usability principles to identify areas of complexity and friction and to uncover design flaws that hindered user comprehension and efficiency.

I assessed the flow using Nielsen’s heuristics and tested its compliance with usability standards.

After completing the heuristic evaluation I decided to:

  • eliminate redundant screens;

  • simplify language;

  • optimise navigation for intuitive use.

UX Writing

I crafted concise and user-friendly instructions for each registration step to reduce confusion and ensure clarity throughout the registration process.

I simplified text and tailored messaging to align with user feedback and comprehension levels.

Implementing all of that I replaced technical jargon with plain language and added contextual hints for improved user guidance.

16 wireframes mobile screens for app of itau bank

alani nu *

alani nu *

Alani Nu – is a vibrant health and wellness brand focused on empowering your every move. Alani Nu provides consumers with a wide range of better-for-you products, perfectly balanced to support their goals and treat their taste buds.